One of the country’s leading movie, music and gadget store recently held a blogger’s event entitled Astroplus Blog Connect: Connecting Brands to Blogs at its branch in the 4th level of The Podium in Ortigas.
In a highly digital world where movies and music can now be easily downloaded online, Astroplus is finding new avenues to make itself more relevant and in tune with the the taste of its consumers. The blog connect is one of their ways to promote their products to the public. The two-part event, the first part reserved for music and movie bloggers (where I was lucky to be invited by Azrael Coladilla) and the second part was for gadget bloggers.
Music companies Sony Music, Warner Music and Ivory Music presented their new releases for the last quarter of 2011. While movie distributors Magnavision and C-Interactive also showed their latest flicks.