Filipino food is the ‘next big thing’

Filipino food is going to be the next big thing — that’s the bold prediction of Andrew Zimmern, host of The Travel Channel’s “Bizarre Foods”. Bizarre can be an adjective to describe some of our food (e.g. balut) but it’s not the only reason why he said that our cuisine is going to be the craze among American diners.


“I predict, two years from now, Filipino food will be what we will have been talking about for six months … I think that’s going to be the next big thing,” he told “I want to go on record — this is not something that’s hot now somewhere and will get hot everywhere else,” he said. “It’s just starting. I think it’s going to take another year and a half to get up to critical mass, but everybody loves Chinese food, Thai food, Japanese food, and it’s all been exploited. The Filipinos combined the best of all of that with Spanish technique. The Spanish were a colonial power there for 500 years, and they left behind adobo and cooking in vinegar — techniques that, applied to those tropical Asian ingredients, are miraculous.”

I have always wondered why Filipino food has not catch on with foreigners the way Japanese, Korean, Chinese, Thai and other Asian cuisines have become popular the world over. I do hope Mr. Zimmern is right, Filipino food is an underrated cuisine that just needs the right exposure and a little tinkering to suit the palate of non-Pinoys.

Food is definitely more fun and delicious in the Philippines. I can’t wait to see Americans doing tusok-tusok in the streets of New York City.

Read the complete interview here.

Watch Bizarre Foods episode on the Philippines.


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