One for One: Good for the Sole


I have been writing about what I hate for sometime now and I think it will be good to take a detour to something positive even just for awhile. So I would like to share with you something about this awesome shoe company that is helping a lot of sole-less kids worldwide and which I hope would be replicated by other companies.

According to Wikipedia:

TOMS Shoes is an American footwear company that is based in Santa Monica, California, which also operates a non-profit subsidiary, Friends of TOMS. The company was founded in 2006 by Blake Mycoskie, a business owner from Arlington, Texas.[1][2][3] The company designs and sells lightweight shoes based on the Argentine alpargata design.For every pair purchased, TOMS will give a pair of shoes to a child in a developing country in need of shoes.

Founder Blake Mycoskie attended James Martin High School in Arlington, Texas, and St. Stephen’s Episcopal School in Austin, Texas, then did undergraduate work at Southern Methodist University in Dallas, Texas.

While competing on the second season of The Amazing Race, Argentina was one of the locations Mycoskie visited. He later returned there on vacation and developed the concept for a shoe company in January 2006.[2][6][7][8] Mycoskie took to wearing the local alpargata shoes. Blake has said” I was sitting on a farm pondering life, and it occurred to me, ‘I’m going to start a shoe company, and for every pair that we sell, I’ll give a pair to someone who needs them'”

Alpargata shoes have been worn by Argentina farmers for 100 years.[9][10] After Mycoskie noticed the numerous children without shoes in the poorer villages, he returned to the United States and sold his online driver education company to self-finance the shoe company.[11] The company name is derived from the word “tomorrow”,[4] and evolved from the original concept, “Shoes for Tomorrow Project” Recently, TOMS added a lace-up version of its shoes. These canvas or cotton fabric shoes are now manufactured in hundreds of styles and fabrics. The sole is constructed of rope or of rubber, depending on the type of shoe. Many styles of TOMS are vegan as well.

In times of recession when most companies are scrambling to make a profit, it is nice to know that there is one like TOMS which aims to help poor kids. This may not be a great deal to most of us but for those who are struggling to get by everyday having a shoe on their feet is manna from heaven. In a report by Jenna Bush Hager ( daughter of former U.S. President George Dubya Bush) on the Today Show, she shares the story of a mom who said that her kids used to alternately go to school because they only have one shoe and because of TOMS they will be able to go to school everyday. And that is just because of a shoe. Who knows what impact we all could make if we can give other things to help impoverished kids, may it be in some far flung area of the world or even in our community.

This is one story that is good for the sole and the soul at the same time. Till my next rant. Peace.πŸ™‚

TOMS Official Store.

2 thoughts on “One for One: Good for the Sole

  1. Hey, I read a lot of blogs on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say GREAT blog!…..I”ll be checking in on a regularly now….Keep up the good work!πŸ™‚

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